How Much Does A Web Site Cost In The Automotive Industry?
After working in the area of web and application development in Toronto for the past 10 years, I get this question all the time. How much should an average web site cost for a car dealership in Toronto area. The answer will vary depends on the complexity and scope of the project.
Typically for a small to medium size dealership, they will most likely require a smaller, less complex, but functional website to support their business. Typical navigation bar will include "home page", "inventory", "services", "promotions" and "contact us" pages. Using HTML, PHP, and MySQL for database support, the project can range from $4000-$5000 Canadian from start to finish. Of course all elements and pages are customized to their exact requirements.
For a larger dealership the cost can range from $8000-$12000 include up to 20-25 pages, with over 40 SEO man hours spend on optimization. The main difference between the smaller dealer with the larger dealers are more content creation, copy writing, research and of course search engine optimization.
Competitive design firms in the automotive industry includes Auto123, E-Z result, E-dealer, and Digital Media Advertising in Toronto. If you don't have the capital required for a well designed web site, the other alternative would be web templates, where a cookie cutter site can be yours from a much affordable monthly payment. Dealer Template at http://www.dealertemplate.ca have automotive industry focused web templates from as little as $80 per month which includes web hosting and branding.
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