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Does your automotive CRM solution over promises and under deliver?
CRM or "customer relationship management" software comes in all shapes and sizes, designed with different purposes in mind, you should research carefully before committing to one. Many CRM solutions today are sold to you by a sales representative from the vendor, and often make empty promises to impress you into signing a long term contract. Finding the most suitable CRM solution for your dealership is crucial to the success of your business. If you are looking to establish a sub prime office or have a CRM tool for your used car department then a small but nimble solution will be ideal. If you are looking to run your service or parts department, then a large scale CRM will be the best. It is important to choose a well designed CRM solution that requires minimum user training, so you can save valuable time when it comes to deployment as well as employee turn over. Just imagine what kind of problems you can run into if your CRM solution requires two weeks as learning curve from a new user. What will you do if you lose an employee in your company! Many dealerships today wrongfully belief in over complicated and clumsy CRM systems, thinking it will be more useful. Only to realize many of these irrelevant, even redundant functions will only complicate your dealership operation. Resulting in mistakes, mis-calculations, or worse loss of profit.
Don't be sold again into a CRM solution again, take some time to evaluate your CRM needs and make the right choice. Poorly designed CRM systems will require multiple users to make input, each module is carefully designed to match one aspect of your business. For example a F & I module, desk office module, or accounting module are all designed differently although its based on good intention of modulate your dealership. But the truth is this design will allow multiple breaking points in your system, if one staff with special training is sick, your system will come to a haul. This leaves learning gaps, and confusion amount users. Different user access level is usually a good design but having way too many is counter productive. Remember choose a CRM solution that is useful, not just complicated to use.
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